Who We Are
Eyes On Joules originated from the simple but maddening frustration: Why is it so hard to get straight answers as a new investor or business founder?
Setting up an LLC, figuring out the best investment strategy and navigating tax implications felt impossible without a law degree and a CPA. How do you make sure your business structure is set up properly? It seemed impossible to do it alone.
Real estate is one of the oldest industries in the world – it’s literally a fight over dirt. But that dirt holds people’s futures, financial freedom and even a legacy. The problem? There’s no instruction manual telling you the step-by-step.
I kept thinking: There should be someone who helps connect the dots… a business manager combination investment coach. When I couldn’t find that person, I became that person.
As a result, Eyes On Joules came into being.
The Story Behind Our Name
The name itself, however, is a bit more involved to explain. It’s part homage to an eyewear shop called Eyes On Fremont combined with a scientific measure of energy called “joules.”
The eyeglass shop won my trust and patronage with their custom service and sense of community and belonging, which I loved. Combined with joules, for work or energy,
Eyes On Joules represents energy to support our people and the energy to keep the vision going.
What Makes Us Industry Leaders?
Clients call working with Eyes On Joules "business therapy" - and we'll take it.
We combine corporate leadership skills, experience in goal setting, deep emotional intelligence and empathy to guide our clients in building smart, scalable, businesses.
From start to finish, we take away the stress and overwhelm of choosing the best investment and knowing when to scale – or to hit pause. So you have a clear plan.
No pressure. No corporate jargon. Just real talk.
Deep Emotional Intelligence
We lead with empathy and understanding
Goal Setting Expertise
Corporate Leadership Skills
Experience guiding successful transformations
Proven Results
Clients call it 'business therapy' - and we'll take it
Meet The Founder
William Newing, Founder of Eyes on Joules
When he’s not paddle boarding or mountain biking, William can be found in a moment of zen on a hillside, admiring nature. Or dining on street tacos at a newly-discovered restaurant.
His mindfulness pursuits carry over to his business approach. He leads with empathy and mindfulness – no pressure or fluff.
That’s why his clients trust him and keep coming back.
When William isn’t helping clients:
"There should be someone who helps connect the dots… a business manager combination investment coach. When I couldn't find that person, I became that person."
William Newing
Managing member of Eyes On Joules